Redefining Financial Clarity
We believe everyone deserves to understand their financial future. That's why we built Studrixa Forgan – to transform complex financial planning into clear, actionable insights.
Our Story Began with Frustration
Back in 2019, our founders were sitting in a Tel Aviv café, both struggling with the same problem. Sarah had just left her corporate finance role, frustrated by how disconnected traditional budgeting tools felt from real life. Maya, a software engineer, was drowning in spreadsheets trying to plan her startup's runway.
That conversation sparked something. Why were financial forecasting tools either too simplistic for real planning or too complex for normal people to use? We decided to bridge that gap.
Fast forward to today – we've helped over 15,000 users gain clarity on their financial futures. From freelancers planning irregular income to growing businesses forecasting cash flow, our platform adapts to real financial complexity while staying surprisingly simple to use.
What Drives Us Forward
Our mission goes beyond just building software. We're creating tools that help people make confident financial decisions.
Clarity Over Complexity
Financial planning shouldn't require a finance degree. We break down complex forecasting into clear, visual insights that anyone can understand and act upon.
Precision That Matters
Our algorithms consider real-world variables – seasonal income patterns, irregular expenses, market fluctuations – because accurate planning requires nuanced understanding.
Trust Through Transparency
We show you exactly how we calculate projections. No black box algorithms. You understand the logic behind every forecast, building confidence in your financial decisions.
Meet the People Behind the Platform
We're a small but passionate team based in Holon, Israel. Each of us brings unique expertise to solving the financial planning puzzle.
Sarah Chen
CEO & Co-Founder
Former investment analyst with 8 years at major Israeli banks. Sarah specializes in behavioral finance and user experience design. She's passionate about making complex financial concepts accessible and believes great software should feel intuitive from the first click.
Maya Rodriguez
CTO & Co-Founder
Full-stack engineer with expertise in financial modeling algorithms. Maya previously built forecasting systems for fintech startups across Europe. She focuses on creating robust, scalable architecture that handles complex financial calculations while maintaining lightning-fast performance.